Sample Letter : How To Approach Advertisers To Advertise On Your Site

All website owners who sell direct advertising from their website have "Advertise Here" page. While some advertisers will contact you after reading your “Advertise Here” page, the rest of them will need to be directly approached by you. In that case, it is a good idea to create a standard letter/sample letter/template to contact the advertisers.

There is no “one size fits all” solution here, but you can follow some general guidelines:

1. Introduce yourself and quickly explain what the email is about
2. Explain why you decided to contact them and what they have to gain
3. Give details about your site (traffic, subscribers, topic, audience)
4. Give details about the advertising options (location on the site, max number of advertisers, monthly price)
5. Target websites relevant to your niche, preferably websites that sell related products or services.

Here Is A sample letter or template that you can use to Approach advertisers to advertise on your website. 

To : Email Address
_____________________
_____________________
_____________________
Dear (Website owner name),

I have the pleasure to offer my services to bring to your website a bumper crop of web traffic and business by advertising for you in my website. 

While visiting your website I noticed some of the products you sell (give examples) are products that visitors to my website are interested in. Last month alone (1200 ) visitors read articles related to (add products here)

kickerhosting.com has become a craze for more than 6 years. The average monthly visitors stand at _________ thousand. These visitors had _________ pageviews. The visitors demographic is ________ years. Visitors primarily come from country A, B, and C or state A, B, and C. To verify these data, check out our doubleclick ad planner page (Set up a doubleclick ad planner page for your site and link to it). 

A copy of the advertisement tariff is enclosed.

Please feel free to call me at 123-4567 or drop me an e-mail so that we can discuss this further. If I don't hear from you by the end of next week I will follow up with you and see if we can set up a meeting at your convenience.

Yours faithfully

Your Name
Your website Name

Blog Monetization Strategies For Mommy Bloggers

If you are planning to start a mommy blog you will benefit from the following statistics from forbes on the state of mommy blogs. There is data on how much money you can make as a mommy blogger and the best monetization methods.

• There are 18.9 million women who write blogs, according to the Pew Research Center.
• Mommy bloggers are active in all forms of social media, including Twitter, video, and podcasting. 
• In order to maximize their financial potential, mommy bloggers need to concentrate on one or two topics. 
• It’s more profitable to blog about travel and parenthood than knitting or stamp collecting.
• The majority of women bloggers receive at least $250 in free products each month.
• Nearly all women who “professionalize” their blogs initially start off by reviewing products and services. 

Blog Monetization For a Mommy Bloggers

How Much Money You can Make As A Mommy Blogger

• Brands generally review a woman’s blog and check to see if she is active on Twitter, but they don’t require millions, or even thousands, of visitors. In fact, brand executives and women bloggers say the going rate for a $300 kitchen product is 500 monthly views; an all-expense trip to Hawaii requires at least 20,000 monthly views.
• “You can break it down like this,” says BSM Media’s Maria Bailey and author of Power Moms. “There’s the top 10% who make six figures, who write books, and have deals with the Food Network. Then there’s the bottom 20% who are only doing it for the love and not making anything.”
• Online advertisements are another money-making opportunity for bloggers. Pay-per-click affiliate networks largely benefit those with at least 300,000 monthly visitors.  
• These programs, such as Google Adsense, Panthera, and Amazon, enable bloggers to receive a percentage of the revenue whenever a visitor clicks-through a featured advertisement. They can earn bloggers between $100-$200 a month.
• Traditional online advertisements are more profitable for mid-tier or up-and-coming mommy bloggers. Those with around 60,000 monthly views earn $10-$20 a month from an affiliate network, but are able to command $200 a month for an advertisement posted on the side of the page and $500 a month for the leaderboard space, according to blogger media kits.
• The going rate for a mommy blogger to host a Twitter party — in which a host invites followers to tweet about a product for one hour — is $750-$5,000, which varies depending on the number of participants and media impressions.