Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Saturday, 9 June 2012

Evidence That Keyword Domain Name Rank High On Google Search Results

When it comes to choosing a domain name for a new website there is always a debate, keywords domain name vs generic name. I have read many articles on this topic and the conclusion was there was no advantage having keywords in your domain name. But there is new scientific evidence that seems to prove that having a Keyword Domain name could put your site on top of Google search results.

Searchmetrics just released a study on SEO that shows key factors used by Google to rank sites. The highlight was evidence that Keyword domain names have an edge.

“The biggest unknown in SEO is always the algorithm. Many myths and rumors surround the “what” and “how” of Google results. Although SEO experts won’t be able to know the specific algorithm used, by examining the data you can figure out how best to influence results.”"At Searchmetrics, we continually aggregate billions of data points a month and naturally look for the answer to the question: “Which factors are relevant for a good ranking in Google search results?”
“With this study, from February and March 2012 data, we get closer to the answer based on an analysis of 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets.”
“The data shows that all of the factors that have a positive effect on SEO in the U.K. also have a positive effect on SEO in the U.S. although to different degrees and perhaps in a different order of importance from other variables. “
“A few highlights from our analysis
Signals That Google Uses To Rank Websites On search Results
  • Social media signals show extremely high correlation: social signals from Facebook, Twitter and Google+ are frequently
    associated with good rankings in Google’s index. This is interesting in particular for the UK, which
    hasn’t had such a strong correlation with social signals up to this point.
  •  Too much advertising is detrimental: for the first time we are seeing sites with too many advertisements struggling to rank well. However, the problem correlates only to AdSense adblockers.
  • Backlinks are still important but quantity is not the only important thing: even though the number of backlinks is still the most powerful factor, links with stop words and ‘nofollow’ should also be included in the link-mix.
  • Brands leverage classic SEO signals: apparently pages with strong brands do not need be as concerned with the areas of title tags, headings etc. According to our figures, this group operates under different rules.
  • Keyword domains still frequently attract top results: despite all the rumors to the contrary, keyword domains are still alive and well and are often in the top rankings.
If you needed evidence that keyword domain names are better than generic domain name. This is it.
Other sources. the domains.

Monday, 4 June 2012

Florida-Based Company Offers Free SEO Package

A Florida-based web marketing agency Webhead Interactive from Tampa is honoring their roots as a Tampa small business with a promotion that will award one Tampa-based company a free SEO package.

This Free SEO Package is valued at more than $5,000.

Tampa small businesses can enter to win this valuable package through the Webhead Interactive Facebook page. Businesses will need to submit a short video about their business and why they should be selected as the winner. The winning business will need to be solely located in Tampa Florida, and have an existing website that is suited for optimization. The SEO package, valued at over $5,000, will include a one-month on-site SEO setup and 5 subsequent months of SEO service. Webhead Interactive will develop the actual SEO strategy based on the winner’s industry and competitive landscape.

Should you take this offer of a free SEO service?
OFFCOURSE YES! Quality SEO work is tedious and never cheap and if a top notch company throws you a freebie, grab it with both hands.

Benefits of Free SEO Service
A free SEO deal is like in law industry "NO WIN NO FEE" The SEO company will do the work and if you are not satisfied with your final rankings you wont pay a penny.

Apart from saving you $5,000 you will benefit from the reports they will be sending. The reports will give you insights on how proper SEO is done. This kind of education is priceless. Even if you don't commit to their SEO services you will be left holding onto valuable info.

To enter the Webhead Interactive free SEO service AKA“Giving Local a Leg Up” contest, submit a video for your business by first liking their facebook page and then submitting through the Facebook Contest by midnight, June 18th. For more information on Webhead Interactive, visit http://www.webheadinteractive.com, or follow them on Facebook, Twitter, or Google +.

Saturday, 2 June 2012

Traffic Tips For A E-Commerce Website

E-commerce websites live and die by traffic. The more visitor that come to your site the higher your chance of selling a product. On the other hand if visitors don't visit your e-commerce website you won't make a sale. 

Based on my experience, I believe you can dramatically increase your e-commerce website traffic by following these ten suggestions. 

Write Product Description Worth sharing.  
If you are not writing product description that will awe your readers, smarter marketing for you e-commerce website will not fix the problem. Begin by creating an eye catching title that makes people want to read what you have to say.

Write Consistently. 
You can’t expect to increase traffic to your e-commerce website if you don’t add new product descriptions on a daily basis. It is a fact, E-commerce websites with a bigger catalog get majority of web traffic. Frequency equals visibility.

Get A Brandable domain name. 
Think of amazon.com and zappos.com. Those names are great names because they are unique. Don't give in to the temptation of having your product name on the domain. Unique names are the best for a e-commerce website in the long term. By getting a unique name you make it easy on your readers to remember and to pass along your website name. The more they share your domain name with friends the more visitors you should get. 

Make it easy to subscribe to your website Newsletter. 
You don’t want to depend on your website visitors to remember to come back to your e-commerce website. Instead, you want them to subscribe, so they get every new article you write. They should be able to do so by either RSS or email. (Use both.) Position these two buttons prominently so that those who want to subscribe don’t have to hunt for them.

Optimize your articles for SEO. 
You want people to be able to find you when they Google one of your keywords or your name. Make sure you include product keyword in the title, at the introduction, sub titles and within the article. Please, don't overdo it because the articles won't be readable. 

Set Up Facebook page for your e-commerce website
If you want to build visibility for your e-commerce site, you must go where the people are. Today, more and more people gather online in places like Twitter, Facebook, LinkedIn, and Google+. These social sites are becoming a major refferal of traffic. Make sure you set up a page for your e-commerce website with this social sites.

Invite Product Reviews. 
Start by making it easy for your visitors to review products. Research shows people are more likely to purchase when they read recommendation by fellow buyers .     

To You Success!

Saturday, 12 May 2012

SEO Case Study For a Travel Blog - Traffic Tips For Travel Site

Travel niche is one of the most competitive niche in search. I once owned a travel site and getting it to rank on page on page one of Google search results was always a challenge. If you want to generate organic traffic to your travel site you need to learn SEO. The best SEO case studies I found are from SEOMOZ and this PDF case study. 

SEO Tips For a Travel Website / Blog

These are top teams that i picked from SEO Travel website case studies

Do Keyword research 
To know the keywords that your target customers use to search on Google make use of free Keyword Tool like Google Keyword Tool.

Write SEO friendly Articles
Make sure to include your target keywords in your title, and in your body. The general guideline is the keywords should appear in your description or at the beginning of the first 160 words. It also helps to include it in your sub titles. 

Building Back Links to Your travel Site
This is the most important part of SEO for a travel site and it is the most difficult. Google ranks website depending on how many other websites are linking to it. The more websites/blogs link to your site the higher your travel blog or website will rank. This is how you should get website link to your travel site:-
  • Submit article to article directories like Enzine article - This article directories allow you to write and publish articles. They allow you to link back to your website. 
  • Post your blog posts to social media sites like Facebook, Twitter and Google plus. 
  • If you own other websites you can get links from them. It doesn't hurt!
  • Write Guest post for other bloggers. Look for blogs that invite guest post, the bloggers will always allow you to have one link pointing to your site.
Write Great Content 
Don't write for search engines but write for people.  SEO is important but don't over do it because your content will lose meaning. The other advantage of focusing on great content is fellow bloggers will be inclined to link to your articles as authority reference. 

Be Active in Your Niche
Visit travel forums and blogs. Join forums and participate in discussion where you can post links to your site.  Leave comments on other travel blogs.

Good luck in building your travel sites.

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Thursday, 26 April 2012

How To Build And Set Up A Hairdresser Website

If you run a hairdresser business it is important to set up a website where you can connect with your customers. A website for your hairdresser can help you get new customers and get important feed back from your existing customers. 

Get A Domain Name For Your Hairdresser Business.
You first idea is to register a domain name that is similar to your business name. Other ideas is add your location to the name or add the name hairdresser next to your business name. Domain names cost for a low $10/year but you can get a FREE DOMAIN name from Bluehost web hosting. Bluehost will give you a free domain name if you decide to purchase web hosting from them.

Designing Hairdresser Website
When talking to the web designer who will build the site, ask him/her to include the following key features necessary for a world class hairdresser web page. 

  1. Location - Information on neighborhood, street where your clients can find you
  2. Contact - A contact page should include your email address and telephone numbers. 
  3. Social Media Page - Social media has grown, people are communicate more through Facebook and Twitter. Make sure your hairdresser website links to you Twitter and Facebook page. 
  4. Gallery - Include some of the best pictures of your studio. Something to tell potential customers your studio is an awesome place. 
  5. Key Personnel - You can have a page of your hair stylist. Add a picture plus a brief bio. 
  6. Testimonials - Ask customers to write a testimonial and publish them in the website. Online research has shown people are more inclined to purchase when they read positive reviews. 

Promoting Your Hairdresser Website 
Just setting the website is not enough. There are millions of websites around the web all competing for attention and you will need to do some marketing effort to ensure your website is found. You goal should be to make sure your site ranks on page one in Google when people around your area search for the keywords "Hairdresser"

The first step in getting your site ranked on the first page is register your site with Google places and advertise on premier business directory, yelp.com. You can also do a review of your hairdresser business on yelp and Google places. As your loyal customer to do reviews of your business.

Search Engine Optimisation (SEO) For a Hairdresser Website
The next step in promoting the site is you need to make sure your site is search engine friendly. If you don't know what SEO is, read about and if you think it is too much work for you, hire a firm to do SEO for you hairdresser website. 

Lastly promote your site on Facebook and Twitter. 

Web Hosting For Hairdresser Website
Once the website has been designed and you have purchased a domain name. You will need to purchase web hosting for your site. A hairdresser website doesn't require advanced web hosting and recommend your purchase a basic shared hosting plan.