Sunday 22 April 2012

Tips For Registering Small Business Domain Names

When It comes to registering a domain name for your small business, your goal should be to protect your online protection, promote your product/service and make it easy to be found online.

My recommended domain registrar for small business domain names is Bluehost. These guys are brilliant, they will give you a FREE DOMAIN NAME for your small business when your purchase there web hosting plan. They have a cheap web hosting plan that starts from $4.95/m

Factors That Determine a Good Small Business Domain Name

Domains For Business Consultants — You can register your names as your URL if you are a consultant, writer, or other professional whose reputation in your field is critical to drawing customers. Alternatively you can register your name plus the name of your business.

Keywords domain names - If you are setting a website to sell a particular product, register the name of the product as the domain name. When people search for a product they type the name of the product on search engine. You stand a better chance of you small business ranking when your domain name includes the name of your product.

Company names and brand names — Whenever possible, register your small business name as your main URL.  It’s what people usually try first when looking for your business website. You might also consider registering your product/service names as additional URLs. This might appear expensive but Bluehost will allow you to register these extra names at a cheap price of $10/year.

Short and easy to spell Domain Names — Shorter is better.  A short URL good for your small business domain name because it is easier to remember and less likely to be misspelled than a long one.  For obvious reasons, avoid any domain name that by its nature is hard to spell or confusing.

Protect your small business brand with other domain extensions — While the “.com” extension is the most popular, as a defensive measure consider also snapping up other extensions of your small business domain name.  Secure the .net, .info, .biz and similar extensions.  If you do business internationally, think about securing country extensions, also (such as .co.uk). During the domain registration process bluehost has a page where you will be given an option to add other domain extensions to your account. 

Don’t forget mobile Site domain name — With mobile devices becoming more popular, big brands are starting to register and develop their .mobi sites specifically for mobile users.  So do what the big boys do and register that .mobi doamin name for your small busines.  You may have no plans to build out a .mobi site today.  But as mobile usage grows you may be glad you have that domain in two or three years.

Register domains for your small business for as long as possible — A final word of advice:  secure your main domain names for a minimum of several years so they don’t expire out from under you. Bluehost will allow you to register a domain for upto ten years.

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