Saturday 23 June 2012

5 Things To Do As You Prepare To Register For Facebook Ad Network

Facebook won't confirm they are cooking an Ad network to rival Google 5 Things To Do As You Prepare To Register For Facebook Ad NetworkAdsense. But there is growing evidence it is only a matter of time before they launch their own Ad network. Facebook recently launched Facebook exchange - which creates targeted ads based on users' activity on the Web and now it is being reported Zynga.com has started running Facebook Ads. Anyone smell an advertising network? I do. 

Anyone using wordpress may have noticed the recently launched Official Facebook plugin for wordpress. The plugins enables a floating banner on your side bar. For now the banner shows related post. Am wondering : is this a preparation of adding relevant ads?

When Facebook Ad Network comes out I will be among the first to apply and register with it. 

I use Google Adsense across my network of sites and I think every owner of a blog site should prepare to register with Facebook Ad network the same way we do with Google Adsense.

5 Things To Do As You Prepare To Register For Facebook Ad Network

1. Traffic : Traffic : Traffic
Make sure your website or blog has enough Traffic. From my experience with Google Adsense, A site starts making money when you starts seeing daily visitors in the range of 300 - 500. My business rule is I start running contextual ad only when a site crosses 200 daily visitors.

2. Captivating Content
Great content will get you traffic. Your content should be meaningful and enrich the readers. Before hitting that publish button, ask yourself. How does this post benefit the reader? 

3. Content That Attracts Advertiser
Your blog should be in a niche that has a rich pool of advertisers. If the content you provide on your blog attracts high paying ads you’re going to do significantly better.

4. Follow Terms And Condition. 
Google Adsense has lengthy Terms and condition document and Facebook being Facebook, I don't expect theirs to be any different.  Don't waste time trying to game the system by running illegal software designed to boost your impression.

5. To summarize things, Your revenue will only grow as high as the weakest one of these factors on your blog. For example if you have high paying, relevant, well designed and positioned ads but no traffic you’ll not do well. Likewise if you have high traffic, high paying and relevant ads but they are poorly designed an in a position where they’ll never be seen – you’ll waste all your other hard work.

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