“The Internet is about to change forever,” said Rod Beckstrom, chief executive of Icann. When announcing full list of People and Companies that applied for new top level domain names.
The domains are the letters that follow the dot in Internet addresses, and the Internet Corporation for Assigned Names and Numbers, known as Icann, published a full list of the new requests.
The total request was 1930. There are 280 ccTLDs but only 22 “generics” in the domain name system right now, but that is all about to change.
Google and Amazon Lead in Applications.
Google proved to be one of the more ambitious applicants. It spent almost $18.7 million applying for more than 100 top-level domains, some expected, some not. Not surprisingly, the search giant wants .google, .youtube, .goog and .plus. It was the only applicant vying for .fly, .new and .eat. But it is going to have to fight Johnson & Johnson for .baby, Microsoft for .docs and .live, and Amazon for 17 top-level domains: .wow, .search, .shop, .drive, .free, .game, .mail, .map, .movie, .music, .play, .shop, .show, .spot, .store, .talk and .you.
Amazon also went after .tunes, .got, .author, .smile, .song, .joy, .bot, .like and .call. It does not appear that Facebook applied for any domain. Apple applied for .apple.
The most sought-after extension is .app, with 13 applicants though not Apple, which popularized the mobile application.
Another highly sought after extension was .blog, with 9 applicants.
Some of the most interesting applications were, .boo, .ceo, .dot, .bot, .esq.
Icann is expected to approve hundreds of these extensions, the first of which should be in use by next year.
To read the full list of domain applicants go to ICANN Domain Listings.
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