Saturday 23 June 2012

Facebook Ad Network Vs Google Adsense

The long rumoured Facebook Ad network is here. Facebook Ads and Sponsored Stories Are Now Running On Zynga.com. The change was first noticed by Inside Facebook and it has the media speculating up a storm about whether this is the beginning of Facebook's battle with Google Adsense.

Facebook has not official confirmed they have launched and Ad network but all evidence point they are planning one. They recently luanched Facebook exchange.  Which creates targeted ads based on users' activity on the Web -- but swore that it wasn't an ad network.

I have no doubt Zynga is being used as a test bed to test the waters before being unleashed to big and small sites.

The news of a Facebook Ad Network will be a welcome news to small and big publishers who have been yearning fora rival to Google Adsense.

There have been many wanna be competitors to Google Adsense but all of them have fallen short. Facebook is the only serious competitor. Facebook has deep pockets and best of all billions of data to serve relevant ads.

How Facebook Ads Look
Personally am excited by the look of this ad block. Google Adsense does not have images next to their contextual ads and this has limited CTR. If Facebook allows publishers to run this type of ads expect some very high CTR.

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