If you are an Avon sales person and you still sell Avon products the old fashioned way (door to door), you are missing a big opportunity to sell your products online to millions of web users.
Be On The Right Side Of Business
Data from forest research shows online sales in the U.S. will keep growing at a 10 percent compound annual growth rate through 2014. It forecasts online retail sales in the U.S. will be nearly $250 billion, up from $155 billion in 2009. Last year, online retail sales were up 11 percent, compared to 2.5 percent for all retail sales. In Western Europe, Forrester expects a slightly faster 11 percent growth rate for online retail sales, going from $93 billion (68 billion Euros) in 2009 to $156 billion (114.5 billion Euros) in 2014.
As you can see, consumers are increasingly shifting to online shopping. To sell to this online buyers you need to set up a website to sell your Avon products. You can build a website to sell Avon cosmetics, Avon perfume, Avon Toys and Avon clothing.
Things You Need to Know When Setting Up an Avon online store.
You Can Set Up Your Avon Website For Free
You don't need to hire an expensive web designer to design you website. Make use of free website design softwares such as Wordpress and Joomla. My recommendation is go with Wordpress. Apart from being free is is the easiest web design software for a beginner to use.
Wordpress Theme For An Avon Website
Wordpress has thousands of templates, some are free while others you will need to purchase. Free Wordpress themes for an online store are limited and I recommend you purchase themes/templates from places like Theme Forest and Templatic.com
Make Sure Your Avon Online Store is Google friendly
The best place to find potential buyers of your Avon products is Google. Millions of people use Google search engine to search for products. You goal should be to make sure your Avon website comes top when people search for a particular product. The way to achieve top ranking on Google search results is to make sure your online Avon store is Search Engine Optimized (SEO)
Basics of Search Engine Optimization
Include the Keywords of your products in the titles. Have a persuasive introduction of your product description. When people skim through a Google search results they are more likely to click to the website which is most persuasive. Include benefits in the introduction. The description should not be more than 160 characters.
Write Great Content Daily
Write detailed articles about your products. Good articles should not be less than 450 words. In the early days you should write at least one new article a day.
Get Back Links To Your Avon Website
Google ranking is mainly based on number of sites linking to a websites. Your website ranking will depend on the number of sites with links pointing to your site. If you request other website owners to link to your website they will most likely turn you down.
To get other websites to link to your site, visit other websites and leave comments. Leaving comments on other websites has a low level benefit. This kind of link building strategy is better than nothing. The linking that really matters is when a website links to your Avon site in it's article/post. To get high level benefit, write guest post for popular blogs. The guest post should include a link pointing back to your website.
To Your Success!
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