Evidence That Keyword Domain Name Rank High On Google Search Results

When it comes to choosing a domain name for a new website there is always a debate, keywords domain name vs generic name. I have read many articles on this topic and the conclusion was there was no advantage having keywords in your domain name. But there is new scientific evidence that seems to prove that having a Keyword Domain name could put your site on top of Google search results.

Searchmetrics just released a study on SEO that shows key factors used by Google to rank sites. The highlight was evidence that Keyword domain names have an edge.

“The biggest unknown in SEO is always the algorithm. Many myths and rumors surround the “what” and “how” of Google results. Although SEO experts won’t be able to know the specific algorithm used, by examining the data you can figure out how best to influence results.”"At Searchmetrics, we continually aggregate billions of data points a month and naturally look for the answer to the question: “Which factors are relevant for a good ranking in Google search results?”
“With this study, from February and March 2012 data, we get closer to the answer based on an analysis of 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets.”

“The data shows that all of the factors that have a positive effect on SEO in the U.K. also have a positive effect on SEO in the U.S. although to different degrees and perhaps in a different order of importance from other variables. “

“A few highlights from our analysis

Signals That Google Uses To Rank Websites On search Results

• Social media signals show extremely high correlation: social signals from Facebook, Twitter and Google+ are frequently
  associated with good rankings in Google’s index. This is interesting in particular for the UK, which
  hasn’t had such a strong correlation with social signals up to this point.
•  Too much advertising is detrimental: for the first time we are seeing sites with too many advertisements struggling to rank well. However, the problem correlates only to AdSense adblockers.
• Backlinks are still important but quantity is not the only important thing: even though the number of backlinks is still the most powerful factor, links with stop words and ‘nofollow’ should also be included in the link-mix.
• Brands leverage classic SEO signals: apparently pages with strong brands do not need be as concerned with the areas of title tags, headings etc. According to our figures, this group operates under different rules.
• Keyword domains still frequently attract top results: despite all the rumors to the contrary, keyword domains are still alive and well and are often in the top rankings.

If you needed evidence that keyword domain names are better than generic domain name. This is it.
Other sources. the domains.